I work for a British company and they have a different ideal of personal grooming standards when it comes to beards. I can keep mine at what most people would call a baby beard length. That being said, I get the worst case of just crunchy, dried out hair in my beard. I found this product on a whim and I sure am glad I did. My beard has calmed down tremendously since using this product for a week! My wife thoroughly enjoys the scent profile, especially the coffee and vanilla notes. I enjoy that I can have a beard and make it look it’s best! When I say this is the best product on the market, it is not an understatement! I have since ordered my second helping!