This has got to be my number #1 Coffee scented balm, butter, and oil in the whole beard game! I have to wear "Double Shot" a few days out of the week. I can wear it to bed or during the day. This scent gets me going. I love it. I can wear it all day and night. The scent lingers throughout the day. Every time a breeze hits you its reminds you that it's still there. It has a nice medium hold and feels lite and amazing in my beard. This is a must have in my collection. This is in my top 5 balms and butters and I have a massive collection!