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Why Ruddy?

A quick search of the term "ruddy" (ruh·dee) will uncover this definition: "of or having a fresh, healthy red color." It's an old-world term that matches the look and feel of founder Jimmy Atkins' beard and artisan interests.

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While not every beard is red, every beard CAN be healthy. Don't just grow your beard; take care of it! Being a Ruddy Man not only means that you have a great-looking mane, though. It also means taking care of your family, friends, and community with selfless cultivation and hard-earned patience, traits that are found in a healthy man.

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