Steel Driver-A John Henry Collection

Steel Driver Scent Profile: Musky Flannel, Steel Railroad Ties, Red Cedar Tracks, & Smoky Vanilla Tobacco

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"Tame the beard,

not the beast."

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Why Ruddy?

A quick search of the term "ruddy" (ruh·dee) will uncover this definition: "of or having a fresh, healthy red color." It's an old-world term that matches the look and feel of founder Jimmy Atkins' beard and artisan interests.

Our Philosophy

While not every beard is red, every beard CAN be healthy. Don't just grow your beard; take care of it! Being a Ruddy Man not only means that you have a great-looking mane, though. It also means taking care of your family, friends, and community with selfless cultivation and hard-earned patience, traits that are found in a healthy man.

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